Even as a beauty editor, I find it hard to explain exactly what toner does. "It balances the pH of your skin" is what I usually start with if someone asks. And if they look blankly when I mention pH, I say instead: "It's a liquid that better helps your skin absorb the moisturizer and additional serum you put on top." Which is exactly what this cult Japanese toner does. Imai says that this is a very popular Japanese toner and a wintertime staple.
Original article and pictures take http://nymag.com/thecut/2015/12/best-secret-japanese-drugstore-beauty-buys/slideshow/13/?mid=pinterest-img-share-thecut site